Choosing the right domain name is one of the most important steps when starting a new business. By choosing a great domain name, you can be sure that your website will be easy to find on search engines and social media platforms. Following these simple tips should help you choose the best domain name for your new business today!
To make things easier for yourself, we recommend using our 5-step framework to pick the best domain possible for your website.
- Choose A Short Domain Name
- .Important Keywords To Use When Searching For A Domain Name
- Choose A Domain Name That Is Easy To Type
- Choosing the right domain extension
- Choose A Unique And Brandable Domain Name
1. Choose A Short Domain Name.
A domain name should ideally be anywhere between 3 to 15 characters long, and the rule of thumb is to not exceed 2-3 syllables.
It is important that while registering a domain name, you make sure that it is available to register on all major search engines and sites.
What are the benefits of having a short domain name? The short answer is this – the shorter a domain name is, the easier it is for people to remember it and pass it on to others. This can lead to more traffic for your site, which will eventually translate into more sales for your business. It’s a good idea to keep your domain length short.
2. Important Keywords To Use When Searching For A Domain Name
While keywords are important your domain name should be memorable and easy to remember.
A lot of people have been going overboard with their domain names. The thinking is, “the longer the domain, the better it is.” This isn’t necessarily true. It should be short enough so that people don’t get confused about it.
3. Choose A Domain Name That Is Easy To Type
When it comes to domain names, you want to ensure that the name is short and will be easy for users to type. This is especially important when optimizing your site for keywords; visitors are more likely to click on a page if they can easily remember how to spell the domain. Look for a domain name that will easily roll off the tongue – and fingers. It’s best to avoid frequently misspelled words.
4. Choosing the right domain extension
Choosing the right domain extension for your business can be a tricky process. With some research, you should be able to find the best choice for your business or website.
.com: Stands for “commercial,” this widespread domain extension is almost synonymous with the web. It is the most trusted and well-known TLD, and when in doubt, it’s usually the best option. The “.com” extension is associated with for-profit businesses. For example wix.com.
.net: Referring to networks, this is the second most common extension and is generally used by service providers such as website hosting, databases, and collaboration tools.
.org: Short for “organization,” this domain extension is most often used for non-profit and charitable organizations.
.info: This extension is an abbreviation for “information” and is primarily reserved for informative or educational sites.
5. Choose A Unique And Brandable Domain Name
Your domain name represents your business and is one of the first things potential customers will see, so it’s important to make sure it attracts people, not repels them. Make sure the domain name is brandable and unique. A memorable, easy to spell and pronounce domain name will help you stand out from your competitors. By choosing a quality domain name now, you can save yourself from having to change it later on.
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